I'm Mathilde, founder of Ettra, a product designer born and raised in Denmark and now based in South London.

As a Danish designer, I draw inspiration from the rich heritage of Scandinavian design, where the interplay of light, space, and human experience holds a profound influence. With a bachelor's degree in design and a master's degree in culture and history studies, I bring a unique perspective to my creative work.

My design philosophy is deeply rooted in my fascination with the intricate relationships between humans, objects, and the spaces they inhabit. I firmly believe that the products we choose to surround ourselves with can become conduits for storytelling, fostering a sense of belonging and connection with both the self and the world.

My mission is to create objects that transcend mere functionality. I aim to design pieces that evoke a profound sense of belonging, encouraging individuals to reengage with themselves, their surroundings, and the relationships they hold dear.